On your marks, get set, Go!
Be an innovator.
Join us in shaping the future of UEM Sunrise.
Up to RM 50, 000
Amazing Cash Prizes
to be won!
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Innovation Challenge
On your marks, get set, Go!
Be an innovator.
Join us in shaping the future of UEM Sunrise.
Calling all creative minds and enthusiastic CHIEFs to collaborate and challenge yourself in UEM Sunrise’s first-ever 'hackathon' competition! UEM Sunrise Innovation Challenge is a company-wide contest that aims to drive positive change and propel the organisation’s growth through innovative ideas and solutions.
Up to RM 50, 000
Amazing Cash Prizes
to be won!
Are you up for the Challenge?
Form your Team
Choose the Problem Statements
Ideate a Solution
Pitch your Idea
Amazing Cash Prizes

Innovation Challenge

RM5,000 x 4
Four best ideas will receive a cash reward of RM5,000 each and will compete in our Accelerator Programme*

Accelerator Programme

RM15,000 x 2
Two winning ideas will receive a cash prize of RM15,000 each in the Accelerator Programme*
*More information on Accelerator Programme will be announced soon!
Esteemed Judges
UEM Sunrise CHIEFs
Sufian Abdullah
Sufian Abdullah
Chief Executive Officer
Kenny Wong
Kenny Wong
Chief Marketing Officer
Zulfa
Zulfa Ashida Zulkifli
Chief People Officer
Siew
Siew Chee Seng
Chief Financial Officer
Liong Kok Kit
Liong Kok Kit
Chief Operations Officer, Central
Zamri Yusof
Zamri Yusof
Chief Operations Officer, Southern
Mardiana
Mardiana Rahayu Tukiran
Chief Development Officer
Hasniza
Hasniza Mohamed
Director of Digital & Incubation

Problem Statement

We are not selling enough/fast enough to bring in sufficient revenues.

(The area of focus, including, but is not limited to volume and availability of products to be sold, land purchase, geographical impact, market trend, technology adoption, etc.)

Sample problems to resolve :

A) GTO Collection in our Malls
  • In the matter of the GTO calculation, how do we ensure data integrity is established from the Point of Sale (POS) system report submitted by the merchants?
  • B) Alternate Sales Channels
  • What other platforms can we can use to increase our lead conversion rate?
  • Category: Revenue
    No. of submission in this category : (5/5)

    We don’t have enough variety of products and services.​

    (The area of focus , including, but is not limited to lack of purchasing options i.e., developing products without considering the target market, location maturity, surrounding amenities, retail offerings, etc.)

    Sample problems to resolve :

    A) Value-Added Services
  • At the point of key handover, what other form of service we can offer our residents in the form of curated services. (e.g. Providing waste recycling/management service) How can this be monetized?
  • B) New products
  • Fresh graduate with basic income is not eligible for the low-cost housing program. How might we create programs/product (e.g. rent to own/shared-ownership) that meet their needs?
  • C) Interim Businesses
  • How to further increase the monetize of our current interim businesses – e.g Solar Farm, Wind Farm , Petting Zoo – entertainment etc?
  • What other interim businesses should we venture into to generate new revenue stream for the company?
  • Category: Products
    No. of submission in this category : (7/5)

    Our cost structure is not efficient and is not consistent with the nature of our business.

    (The area of focus, including, but is not limited to overall cost structure of company, divisions, departments; external cost factors i.e., high construction cost, cost-benefit analysis, etc.)​

    Sample problems to resolve :

    A) Rejuvenate Retail Business
  • Since we can no longer rely on Legoland, how can we rejuvenate the Mall of Medini to double its footfall and sales? How can we replicate this in our other malls?
  • B) Office Space Optimization
  • With over 50% of our staff already working from home, we do not need to rent large office space. What can we do to make our office space more cost-efficient? e.g Solaris Dutamas vs Publika which one is more cost-efficient for UEMS?
  • Category: Cost
    No. of submission in this category : (3/5)

    We are painfully slow when it comes to getting things done.

    (The area of focus, including, but is not limited to lengthy processes involving sales, procurement, internal approvals, etc.; Empowerment of staff, lack of trust, delegation and skillsets, etc.)​

    Sample problems to resolve :

    A) Duplication of Roles/Functions
  • How can we consolidate overlapping roles in UEMS to better manage our costs? e.g Marketing spend is done by each of our division, or should we centralize it?
  • B) Speed to market
  • How can we get our products to market quickly?
  • How can we be more agile in our ISOP procedures and obtain Management approvals to achieve faster turnaround to market every time?
  • Category: Process
    No. of submission in this category : (2/5)

    There is a noticeable lack of ownership/stewardship in the organization.

    (The area of focus, including, but is not limited to current culture within the company vs. diversity of employee demographics vs. emerging workforce trends; Lack of positive ownership, leadership, influences).

    Sample problems to resolve :

    A) Organization behavior
  • How might the management empower their employees to take the initiatives to lead projects?
  • How might we ensure effective and consistent communication of key messages, minimize silo mentality and improve collaboration across the organization?
  • Category: People & Culture
    No. of submission in this category : (3/5)
    Timeline
    Current Session Closing In:
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    Event has ended

    Step 1: Registration

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    Your team must comprise between 3 to 6 members
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    Your team must consist at least one member from other division
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    Register your team via the link below
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    Closing date: 23 August 2021
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    Closing date: 12 September 2021
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    Step 2: Participant's Briefing

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    Announcement of teams
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    Problem Statement Clarification
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    Rules and Regulation
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    15 September 2021
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    Step 3: Idea Submission

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    Teams to submit their ideas using a submission template
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    A team may submit multiple ideas with one submission per idea
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    Closing date: 06 October 2021
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    Step 4: Pitching Deck Submission

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    Upload your pitching deck
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    Closing date: 19 January 2022
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    Step 5: Pitching Day

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    Your team will be pitching on this day
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    Winners will be selected by the judges on this day
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    26 January 2022
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